Our team
Joris Beets
Inventor / Founder
JBD was founded by multiple patent holding and award winning designer Joris Beets, with 2 decades of design experience working with large organisations and global brands like Nike, Tomtom, Samsung, HSBC and GSK. (LinkedIn)
Elise vd Leeuw
Logistics & Care Manager
Elise has a solid background in logistics management, IT and customer service. On top of that she spent a year leading a group of volunteers assembling hundreds of HARP·E for charity. She knows HARP·E inside out, takes care of its Customer Care and Logistics and is currently expanding our in-house assembly and fulfilment facilities.
Leon Hoogsteen
Head of Strategy & Growth
While the rest of the team gets carried away by product innovation, Leon steers our strategy, partnerships, marketing and communication to grow the Harp·E movement.
Elvire Coudray
Designer
With a Master’s in Design Engineering from Imperial College, Elvire focuses on the mass production and supply chains of the harp-E’s as well as new design research and ventures at JBD. She also takes care of experience design, UX, UI and and print design.
David L’Huillery
Product Designer
With 2 decades of product design experience in David’s eye for detail in colour, material and shape is central to making our products true objects of desire.
Genia Mineeva
Head of Sustainability
Genia is also founder of BEEN London - a social enterprise named “One of the most innovative fashion companies in the world” by British VOGUE, a Mentor at Year Here, and former journalist at the BBC. She looks after our CSR and sustainability agenda.
Olav Hoekstra
Industrial Designer
Olav’s design engineering skills are central to the success of the HARP·E product, having graduated “cum laude” from Delft University of Technology at Joris Beets Design in 2020 on its first prototype and having worked at JBD on the various iterations since. He focuses on our R&D and production management.
